An exhibition to raise awareness of the benefits of breastfeeding for both babies and mums will be visiting Mothercare in East Kilbride Shopping Centre on Friday 27 November from 10am to 3pm.
The campaign message – ‘the FeedGood Factor’ – highlights the health benefits of breastfeeding, as well as its role in strengthening bonds between mum and baby.
The ‘FeedGood Factor Roadshow‘ also aims to give useful advice and support for ‘significant others’ of new mums – the people who can provide support and encouragement to help women choose breast over bottle.
Local breastfeeding support staff will also be on hand from and will be able to offer practical advice and guidance on breastfeeding and local services.
The ‘FeedGood Factor Roadshow’ is part of the national campaign to improve breastfeeding rates in Scotland.
Belinda Morgan, Health Improvement Programme Manager at Health Scotland said: “All the evidence shows that if women are supported by partners, parents and in-laws, they are more likely to choose to breastfeed.
“That’s why the campaign also appeals to partners and grandparents. If these supporters are on board, mums are more likely to feel encouraged to persist with breastfeeding.”
Breastfed babies are less likely to be ill with stomach infections, chest infections and ear infections, suffer from allergies, including asthma and eczema or develop diabetes in childhood. Mothers who breastfeed are less at risk of developing ovarian cancer and breast cancer. The NHS recommends that babies are exclusively breastfed for the first six months of their lives to give them the best possible start.
For more information, please visit www.feedgoodfactor.org.uk or call the National Breastfeeding Helpline on 0300 100 0212.
For further information about breastfeeding support and services locally please email the Lanarkshire Breast Feeding Initiative at lbi@lanarkshire.scot.nhs.uk.